HiCycle

Who hasn’t always wanted to produce litres of sweat in a dark room with strobo lights, loud music and panting strangers? – Not us! That’s why we didn’t sit on the bicycles but behind the camera and captured many hot and transpiring people suffering together.

At the kick-off event and photo shoot for the new fitness studio HiCycle, we produced this action-packed image film together with Mark Seelen Photography. A film about light, suffering and lust – and the price of beauty.