We designed a dynamic logo for the copywriter André Hennen, that changes it's shape depending on the time of day, his speed of movement and the weather. It is constantly connected to him. His location, motion and biodata are sent by his Apple Watch in real time to andrehennen.com. If he is in motion, his logo is too.
How to bring a typeface to life?
The original logo was painted by hand and later digitized. Then it was 3D-printed, molded in silicone and filled with black ink. On the digital end of things we developed a swift app for iPhone and AppleWatch, that sends real time data to the website.